Alzheimer's Society welcomes Change4Life
The government's new Change4life initiative has received the backing of Alzheimer's Society.
The campaign, which will be publicised through the use of adverts created by Aardman Animations, highlights the link between obesity and several life-threatening conditions and aims to improve the lifestyle habits of family members in the UK.
According to Neil Hunt, chief executive of Alzheimer's Society, the scheme is a step in the right direction as failure to act will result in more people needing dementia care, with one million new cases tipped to present themselves over the next ten years.
"We hope this advert and the Change4Life campaign will help reduce the rising numbers of people living with this devastating condition in future," he commented.
"With the right investment, dementia can be defeated."
Change4Life will see a network of experts made available to offer advice to consumers on a range of subjects including exercise and diet.
Aardman Animations is the company behind Wallace and Gromit, the latest installment of which - A Matter of Loaf and Deaf - was the most-watched TV programme on Christmas Day 2008.